It has been on my heart lately, I think, to post something about the consumeristic, selfish madness that is so evident in contemporary Western Christianity. However, I came across this post by David Powlison, which is far more detailed and pragmatic than anything I could possibly come up with on this topic. So, in the hope that God would be glorified, I’m sharing with you Powlison’s post on “The Therapeutic Gospel.” It’s a pretty long post, but it’s worth the time and effort.

The Therapeutic Gospel

What may be the most famous chapter in all of western literature portrays the appeal of a “therapeutic gospel.”

In his chapter entitled “The Grand Inquisitor,” Fyodor Dostoevsky imagines Jesus returning to sixteenth century Spain (The Brothers Karamazov, II:5:v). But Jesus is not welcomed by church authorities. The cardinal of Seville, head of the Inquisition, arrests and imprisons Jesus, condemning him to die. Why? The church has shifted course. It has decided to meet instinctual human cravings, rather than calling men to repentance. It has decided to bend its message to felt needs, rather than calling forth the high, holy, and difficult freedom of faith working through love. Jesus’ biblical example and message are deemed too hard for weak souls, and the church has decided to make it easy.

The Grand Inquisitor, representing the voice of this misguided church, interrogates Jesus in his prison cell. He sides with the tempter and the three questions the tempter put to Jesus in the wilderness centuries before. He says that the church will give earthly bread instead of the bread of heaven. It will offer religious magic and miracles instead of faith in the Word of God. It will exert temporal power and authority instead of serving the call to freedom. “We have corrected Your work,” the inquisitor says to Jesus.

The inquisitor’s gospel is a therapeutic gospel. It’s structured to give people what they want, not to change what they want. It centers exclusively around the welfare of man and temporal happiness. It discards the glory of God in Christ. It forfeits the narrow, difficult road that brings deep human flourishing and eternal joy. This therapeutic gospel accepts and covers for human weaknesses, seeking to ameliorate the most obvious symptoms of distress. It makes people feel better. It takes human nature as a given, because human nature is too hard to change. It does not want the King of Heaven to come down. It does not attempt to change people into lovers of God, given the truth of who Jesus is, what he is like, what he does.

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I’m using this highly alliterative title as a demonstration.

We, as humans, are oft-driven by an attraction to witty catchphrases. You probably noticed a superfluous repetition of the letter “S” in the title of this entry and immediately became relatively curious as to what I’m writing about.

In a way, you could say I’m marketing my blog to you by trying to “sell” it with a catchy title. In fact, we’re all bombarded by a fusillade of similar marketing pitches daily. Whether it be a product, a service, or an idea, someone’s always trying to sell you something. This marketing relies on the consumer-driven mindset of humans, which, in my opinion, is part natural and part cultural.

Human beings are naturally created, in a sense, to be consumer-minded. We’re created with reason and will and must inevitably make choices that will benefit us. This is part of the story of human survival; through a basic consumer’s attitude, we know not to eat poisonous mistletoe berries (which can be fatal), but instead enjoy blueberries and raspberries. This type of discrimination has remained with us to the present day, where it is brought out in very new situations.

Since the beginning, marketing has occurred to appeal to man’s consumer instinct. In the Garden of Eden, Satan craftily used marketing—in the form of temptation—to coax Adam and Eve into “buying in” to sin. Referring to the fruit of the forbidden tree, the serpent said, “in the day you eat from it your eyes will be opened, and you will be like God, knowing good and evil.” Likewise, marketing today “tempts” people into buying into things by making lofty claims and promises or by appealing to a person’s insecurity and fear.

However, although marketing has persisted throughout the millennia as means of manipulating consumer-driven people, today’s culture is filled with an unprecedented level of propaganda and marketing. While humans have always been consumers, is is only in the present age that the “ism” morpheme has been attached to the word “consumer,” as our society becomes increasingly materialistic. Today, advertising has reached unbelievable heights as new media allows consumers to be reached and make purchases within the comfort of their own homes. There is an entire industry wholly dedicated to marketing; companies know how to sell things effectively.

But companies aren’t the only ones trying to sell something.

With a charge to be evangelistic, Christians are certainly trying to “sell” the gospel, to some extent. This is not necessarily a bad thing. After all, we bear witness and give testimony in order that others might come to know Christ. If we want people to know Jesus, we’re undoubtedly going to try to get people to “buy in” to the gospel. What makes this dangerous, however, is our method of doing so.

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